What is Salesforce and Why Salesforce?

Salesforce is the world’s #1 Customer Relationship Management (CRM) platform. Our cloud-based applications for sales, service, marketing, and more don’t require IT experts to set up or manage — simply log in and start connecting to customers in a whole new way.

Salesforce began with the vision of reinventing Customer Relationship Management (CRM). Since then we’ve changed the way enterprise software is delivered and used, changing the industry forever. All Salesforce products run entirely in the cloud so there are no expensive setup costs, no maintenance and your employees can work from any device with an internet connection – smartphone, tablet or laptop.

We make CRM easy to use for small businesses and large-scale enterprises. This approach has helped to make Sales Cloud the world’s number 1 CRM system. But Salesforce doesn’t start and end with CRM for Sales and Marketing. Our platform enables you to manage all interactions with your customers and prospects, so your organization can grow and succeed. That’s why we call it the Customer Success Platform.

It provides companies with an interface for case management and task management, and a system for automatically routing and escalating important events. The Salesforce customer portal provides customers with the ability to track their own cases, includes a social networking plug-in that enables the user to join the conversation about their company on social networking websites, provides analytical tools and other services including email alert, Google search, and access to customers’ entitlement and contracts.

Why Salesforce?

Discover 5 ways Salesforce creates the best value in CRM, year after year.

With Salesforce, you get more than just the world’s #1 CRM platform. You also join 150,000+ like-minded companies and find a massive community of experts and evangelists committed to your company’s growth.

Salesforce customers typically say that it’s unique for three major reasons:

• Fast: When you sign on the dotted line, you want your CRM system up and running yesterday. Traditional CRM software can take more than a year to deploy; compare that to months or even weeks with Salesforce.

• Easy: End-user adoption is critical to any application, and Salesforce wins the ease-of-use category hands down. You can spend more time putting it to use and less time to figure it out.

• Effective: Because it’s easy to use and can be customized quickly to meet business needs, customers have proven that it has improved their bottom lines.

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